Organic Pet Food


Newman's Own Organics

Raising the Bar on Organic Pet Foods – Newman’s Own Organics ®
Launches New Formulations for Dogs and Cats
We are pleased to introduce four new holistic formulas based on the newest concepts in
animal nutrition.

• ADULT DOG CHICKEN & RICE FORMULA for dogs of all ages
Protein - 21.0% min; Fat -12.0% min; Fiber - 4.5% max
• ADVANCED DOG CHICKEN & RICE FORMULA for puppies, active dogs
and healthy seniors
Protein - 24.0% min; Fat -10.0% min; Fiber - 5.5% max
• ADULT CAT FORMULA – for cats of all ages
Protein - 32.0% min; Fat -10.0% min; Fiber – 3.0% max
• ADVANCED CAT FORMULA for kittens and healthy seniors
Protein - 34.0% min; Fat -10.0% min; Fiber – 3.0% max
Each food is a unique blend of proteins, whole grains, vitamins and minerals that
maximize palatability, digestibility and nutrient assimilation. All Newman’s Own
Organics pet foods are complete and balanced and formulated to exceed the nutrient
requirements established by the Association of American Feed Control Officials
(AAFCO) Nutrient Profiles.
• Made with natural, human-grade chicken
• Contains organic brown rice, peas and carrots
• Free of hormones, antibiotics, pesticides, herbicides and chemical additives
• Naturally preserved with vitamin E
• No artificial colors or flavor enhancers
• No wheat or corn
• Certified organic by Oregon Tilth
• Complete and balanced nutrition
• Protein levels support specific life styles and life stages
• Omega fatty acids promote healthy skin and coat
• Antioxidants maintain healthy immune system
• Chelated minerals promote nutrient absorption
• Probiotics support intestinal health
• Crunchy kibble helps keep teeth clean
All ingredients for these new formulas were carefully selected for their extraordinary
nutritional value to help promote the vitality and longevity of dogs and cats.
• Proteins – Fresh natural chicken meat, natural chicken meal, chicken liver and
organic soybean meal are carefully blended to provide the proper amounts of
amino acids required in making muscle and other structural tissues and in the
production of enzymes, hormones and antibodies.
o Fresh natural chicken contains many essential amino acids as well as
omega fatty acids that support skin and coat, immune and cardiovascular
o Natural chicken meal is a dry concentrated protein-rich powder containing
10% water and minimal fat. It supplies important amino acids, and
contains no rendered by-products, intestines, heads, feet or feathers.
o Chicken liver is rich in iron, protein and vitamin A and helps palatability.
o Organic soybean meal is high in protein and low in fat and one of the
building blocks of healthy nutrition. There is no evidence that soy causes
allergies, bloat or digestive disturbances in dogs or cats.
• Carbohydrates – A combination of whole grains serves as excellent sources of
energy, fiber (important for intestinal health) and important nutrients, such as
selenium, potassium and magnesium. Wheat and corn are not used.
o Organic white rice is used for digestibility and organic brown rice for its
added nutritional values.
o Organic Barley, Oats, sorghum and millet are good sources of complex
carbohydrates, vitamins and minerals and naturally low in fat.
o Organic peas and carrots are excellent sources of antioxidants.
• Fats – Fats are used for energy and are necessary for the absorption of vitamins
A, D, E and K. They are also used in the production of hormones and cell
membranes and help with body insulation and skin and coat condition.
o Chicken fat is the highest of all animal sources of linoleic acid, an
important element of skin and coat health.
o Flax seed meal contains both omega-3 (alpha-linolenic acid) and omega-6
fatty acids.
• Vitamin and minerals – Function as coenzymes that help control biochemical
reactions in the body and are important for the growth and regeneration of tissues.
o Minerals are bonded with amino acids (chelated) to improve absorption.
o Vitamins A, C and E are powerful antioxidants that help neutralize free
radical activity to promote vitality and longevity.
• Probiotics – The “friendly bacteria” that help maintain intestinal and immune
health by facilitating the breakdown of organic matter and reducing toxin buildup.
o These microorganisms are applied AFTER the food is cooked to assure